Kukla's Korner

Entries with the tag: marketing

Gretzky, Maloney, and One Fan’s Perspective

Just a quick follow up to this post, here’s a transcript of my email Q&A with Phoenix coach Wayne Gretzky, GM Don Maloney, and Coyotes blogger Paul Becker of One Fan’s Perspective

Phoenix Coach Wayne Gretzky
Q: Once you got Ilya Bryzgalov, did you approach your team’s defensive
scheme differently?

A: “With the acquisition of Bryzgalov, we didn’t really change our defensive philosophy.  But his play certainly gave his teammates confidence to play at the best of their abilities.”

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Filed in: NHL, | Mike Chen's Hockey Blog | Permalink
  Tags: marketing, phoenix+coyotes, wayne+gretzky

Seen Stamkos? No, Really, Seen Him?

I’m not sure what Tampa Bay puppetmasters Oren Koules and Len Barrie are thinking with their pushing of young Steven Stamkos (and I’m pretty sure this was their decision) but I wonder if it’s really worth it to put so much pressure on young Stamkos’s shoulders. Didn’t they learn anything when “Crazy” Art Williams dubbed his #1 pick the “Michael Jordan of hockey”? Pressure and expectation can crush a young player, as well as distort their perspectives on professionalism and ego.

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Filed in: NHL, | Mike Chen's Hockey Blog | Permalink
  Tags: marketing, steven+stamkos, tampa+bay+lightning

Nothing Says Hockey Like British Mullets

While mullets and arena rock have their unfortunate associations with hockey, I’m still kinda puzzled by this whole “Kick Off The Season With Def Leppard!” thing the NHL put together. I’m all for reaching out to new audiences and demographics, but I’m trying to figure out the whole thought process. I’m thinking the meeting went something like this:

Gary Bettman: The NFL launched their season with a concert. We should do the same!

Bill Daly: Awesome! (Forms devil horns with fingers and head bangs for a few seconds) Who should we get?

 

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Filed in: NHL, | Mike Chen's Hockey Blog | Permalink
  Tags: marketing, music

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