KK Members Blog
Some sound advice to the NHL: get rid of the f’n cliches! Every sport uses them, but the NHL’s marketing group cannot afford them.
Jeremy Roenick mentioned it at the start of the season when asked about Sean Avery’s criticism of the NHL’s lack of success in term of marketing: more and more players, especially the younger generation are becoming too robotic during press opportunities. This is part of the reason why the NHL’s marketing schemes have not been as successful as they’ve liked. Since Sidney Crosby was drafted, the NHL has focused their energy in marketing him, and rightfully so. He has been dubbed the “next one” since he was 8 and when you have a talent like that, you have to take advantage of it. However, the other part of the NHL’s marketing problem is not their problem at all - it is the players’.
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