Kukla's Korner

Kukla's Korner Hockey

Those Ads On The Glass

from John Ourand of SportsBusiness Journal,

MSG Network is the country’s first regional sports network to run virtual advertising during its live NHL games, a potentially important application to attract advertisers during the economic recession.

The New York-area RSN successfully tested the virtual advertising by superimposing Subway’s logo on the glass above the dasherboards during the final week of the NHL’s regular season. MSG Network was set to expand on the application during the Rangers’ first-round playoff series with the Washington Capitals.

continued and thanks to SBJ for releasing the paid link to KK readers…

Filed in: NHL Teams, New York Rangers, NHL Talk, | KK Hockey | Permalink
 

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com