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NHL Ratings & Attendance Are Up Plus ASG Is Time To Celebrate

from Tripp Mickle of SportsBusiness Journal,

For the first time since the 2004-05 lockout, the NHL has increased both its attendance and ratings at the midpoint of a season.

Through 628 games this season, average reported attendance is up 1.5 percent from 2007-08. The increase came despite the fact that the 2009 Winter Classic in Chicago at Wrigley Field held 30,000 fewer fans than the 2008 outdoor game in Buffalo, a game that drew 71,000.

“We’re particularly pleased this year because the world around us is a lot different than it’s been in a long time,” said NHL Deputy Commissioner Bill Daly. “Most businesses would have reasons to be concerned about a downturn, and so far we haven’t seen it.”

continued and thanks again goes out to SBJ for releasing the links to a normally paid subscription site.

Also from Tripp Mickle of SBJ,

The economy may dampen the party scene at this year’s Super Bowl, but it won’t dampen the celebration at the 2009 NHL All-Star Game.

At a time when other leagues are pulling back on travel and sponsors are curtailing activation at events, the NHL is poised for its biggest all-star celebration in years. The league has increased its budget for the event, which is taking place in hockey-mad Montreal this weekend, to more than $5 million, a 5 percent increase from Atlanta in 2008. NHL officials also claim that corporate partners will spend more than $10 million on activation in Montreal, a 50 percent increase from 2008.

continued

Filed in: NHL Teams, NHL Talk, | KK Hockey | Permalink
 

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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