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NBC/NHL Announce Extension

NEW YORK – July 15, 2009 – The National Hockey League and NBC Sports today announced an extension through the 2010-11 season of their successful revenue-sharing partnership—one that has achieved viewership milestones, programming and production innovations, awards and critical acclaim. The joint announcement was made by NHL Commissioner Gary Bettman and Ken Schanzer, President, NBC Sports.

“The NHL/NBC partnership has been terrific. Our association has led to such technical innovations as the ‘Inside the Glass’ reporting and to such programming advancements as the extremely popular Winter Classic,” NHL Commissioner Gary Bettman said. “Game 7 of the Stanley Cup Final was broadcast television’s most-watched hockey game in 36 years, which makes clear the NHL and NBC are building an audience, are building momentum and are perfectly positioned to continue growing the game.”

Schanzer said: “We’re thrilled to be able to continue our relationship with the NHL and build on all the positive momentum on and off the ice. Together, we have attained viewership milestones not seen in more than three decades. And the Winter Classic, in just two years, has become one of the highlights of the sports calendar. We strongly believe this is a league that is poised for continued growth.”

Filed in: NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
  Tags: nbc

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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