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Big Names Needed To Draw Casual Hockey Fans

from William Houston of Truth & Rumours,

So, a quick post on the disappointing NBC rating for the New Year’s day Winter Classic. The overnight rating of 2.6 was down 10.3 percent from 2.9 a year ago. (A rating is the percentage of potential U.S. households tuned in.)...

The problem is, if you’re NHL commissioner Gary Bettman and desperate to be the person responsible for growing the NHL game in the United States, a close, well played game appeals only to hockey’s core audience. The casual fans couldn’t have cared less. Bring on the snow, and, hey, where are Alex and Sid? There were no big names in this game, which is to say Alex Ovechkin and Sidney Crosby weren’t there.

  But let’s not get too serious about the Winter Classic. It’s a gimmick, a novelty that earns some extra money for the clubs, and, in a perfect world, would kick-start NBC’s NHL coverage.

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Filed in: NHL Teams, Boston Bruins, Philadelphia Flyers, Pittsburgh Penguins, Washington Capitals, | KK Hockey | Permalink
  Tags: winter+classic

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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