Kukla's Korner Hockey
by Paul on 01/05/10 at 12:18 AM ET
from William Houston of Truth & Rumours,
So, a quick post on the disappointing NBC rating for the New Year’s day Winter Classic. The overnight rating of 2.6 was down 10.3 percent from 2.9 a year ago. (A rating is the percentage of potential U.S. households tuned in.)...
The problem is, if you’re NHL commissioner Gary Bettman and desperate to be the person responsible for growing the NHL game in the United States, a close, well played game appeals only to hockey’s core audience. The casual fans couldn’t have cared less. Bring on the snow, and, hey, where are Alex and Sid? There were no big names in this game, which is to say Alex Ovechkin and Sidney Crosby weren’t there.
But let’s not get too serious about the Winter Classic. It’s a gimmick, a novelty that earns some extra money for the clubs, and, in a perfect world, would kick-start NBC’s NHL coverage.
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