Kukla's Korner Hockey
by Paul on 12/19/08 at 11:55 AM ET
from David Shoalts of the Globe and Mail,
“I’m terrified of giving away product,” said Mike Veeck, who owns and promotes six minor-league baseball franchises and is the son of the first promotional genius in that sport, the late Bill Veeck.
“If people are cutting prices, then maybe something is wrong with their original pricing structure,” Veeck said. “Fans get used to paying your discount in about 12 seconds. Then that becomes the norm and you have to pay tremendously to get them back.”
Hockey clubs need to emphasize service rather than slash prices, says David Carter, the executive director of the University of Southern California’s Sports Business Institute.
“It’s like the debate of whether people should pay for content on the Internet,” Carter said. “Once you release it for free, you can’t persuade anyone to pay.
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