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Down Goes Brown Wrote a Book!

If you are a fan of hockey blogs, then you must already know about the terrific hockey humor blog Down Goes Brown, which is run by the great Sean McIndoe.

McIndoe decided to write a book, The Best of Down Goes Brown. It is sure to be a great read and one that I hope all of you will go get.

Anyways, the new author was kind enough to take some time to tell us how he came up with this brilliant idea for a book and what he hopes to accomplish with it, among other things.

PH: How did you come up with the idea for your book The Best of Down Goes Brown?
DGB: I’d wanted to do this sort of project almost from the beginning. There was this weird period a few years ago when it seemed like every blog was getting a book deal, and I remember thinking “Gosh, it would sure be fun to do a best of DGB book that had all the greatest hits and also included a bunch of brand new material!”

Then, like most of my life goals, I decided that actually sounded like kind of a lot of work and so I stopped thinking about it.

But eventually I got lucky – an agent approached me and helped me with a proposal, and we found a deal with a publisher that made sense. I was fortunate enough to have an employer who let me take some extended time off from my day job to work on the book, and a few months later here we are.

PH: What are you trying to provide readers in your book?
DGB: Obviously, I’d like to attract some brand new readers. I’m well aware that I’m still very much a niche blog, and 99.99% of hockey fans have never heard of me or what I do. Getting onto a shelf at the local bookstore is a great way to reach that new audience.

But I also want to make sure that the long-time readers get something they’re happy with. I hope they’ll like the idea of having some of my most popular posts all in one book, and I honestly think the 24 new chapters are some of my best work. And I like the idea of people being able to get a copy of the book for their dad or their brother-in-law or their spouse or whoever, have them enjoy it, and then say “I was reading that guy before anyone else was”. I think that would be cool.

If I had to choose, I’d rather make the long-time readers happy than disappoint them and get a bunch of new people. But my publisher would probably disagree and be mad at me for saying that, so I’ll claim you misquoted me if they ask about it.

PH: How were you able to pick out some of your best blogs? A lot of your blogs are fantastic so we imagine that it must have been difficult for you to pick out the best ones.
DGB: First of all I’d just like to say that I assume this question is meant to be read in an exaggeratedly sarcastic voice, so screw you.

I started off pretty much the way you’d expect – looking at the posts that had the most traffic, the most comments, the most shares or likes or retweets or whatever else. I already knew which ones that would be, since like most people who try to be funny I’m deeply insecure and desperately crave approval, so I had a pretty good sense of what I wanted to choose before I even sat down to prepare the final list.

The biggest challenge ended up being finding “best of” posts that would still make sense in 2012. I didn’t want to include posts that were filled with jokes that were really topical in 2009 but wouldn’t make any sense today. What I found is that some of the old stuff still holds up well, and some of it needed to be updated (which I did – any long-time diehard DGB readers will notice some new jokes showing up in the “old” posts). But some of it just didn’t work, so there were a few posts that I’d consider some of my best that didn’t make it in, like the Bettman email hack or the Maple Leafs facebook feed. That was too bad, but there wasn’t really any way around it.

PH: Depending on how this book does, can you see yourself writing anymore in the future? If so, what topics would you like to take a stab at?
DGB: I’d love to do a Maple Leafs book someday. I rarely do Leafs-specific stuff anymore because the places that pay me to write prefer the more general approach, and that’s cool. But I’m still a diehard Leafs fan at heart, and the Leafs content is my favorite stuff to write, easily. I’d love to figure out a way to do a whole book on the experience of being a Leafs fan from the Ballard era until today, even though the last 200 pages would probably just be tear stains.

PH: Is there anything else that you’d like to share with Kukla’s Korner?
DGB: You guys are a cool site. Please consider hiring me as an intern if the book bombs.

Filed in: | Goal Line Report | Permalink
  Tags: down+goes+brown, the+best+of+down+goes+brown


Ajax19's avatar

Great interview.

I already have the book pre-ordered on Amazon.

I’ve been a fan of Sean “Maple Leafs” McIndoe for over a decade now, FOFC-style (H_B).

Posted by Ajax19 on 07/13/12 at 12:07 PM ET

SYF's avatar

Checking that out real soon.

Posted by SYF from Twerkin' with Anastasia Ashley on 07/13/12 at 01:33 PM ET

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About Goal Line Report

Patrick has a tremendous passion for hockey. Besides covering the Rangers and the NHL for Kukla's Korner, you can also find Patrick's work over at Sportsnet.ca, The Red Light District Hockey Blog, NHL Home Ice, and Liam Maguire's Ultimate Hockey web site.

Prior to writing for the above mentioned outlets, you could find Patrick's musings at hockey web sites/outlets such as TheHockeyNews.com, TheFourthPeriod.com, Spector's Hockey, Hokeja Vestnesis, Blueshirt Bulletin, SNYRangersBlog.com and many more.

For questions, comments and hip checks, feel free to e-mail Patrick at patrickhoffman3530@gmail.com.