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Abel to Yzerman

Wing Jr. High Marketing Class Brings In The Big Guns

I told Tommy, our Dive apologist and defender of transvestites, this morning that the key to finding a solution to a particularly troublesome problem is admitting the problem in the first place.  It’s just such advice that has hockey fans from all corners seeking me out for guidance. I’m not bragging. Just, you know, keeping it real.

So, you can imagine just how stunned I was this evening to see that, along with Tommy, the Wings are following my sage advice.

Troy-based advertising agency Simons Michelson Zieve has added the Detroit Red Wings to a client roster that already includes the Detroit Tigers.

The agency will launch a campaign in September aimed at boosting regular-season ticket sales, said SMZ President Jamie Michelson. The work will include signs, print media and advertising inserts and some broadcast advertising.

No word yet on whether SMZ will recommend any of the following:

(1) lowering ticket prices to at least give the impression that the organ-I-zation gives two dukes about the flailing Michigan economy
(2) opening the occasional practice to the public to, you know, “grow the game” amongst the youth of Metro Detroit
(3) replace the lame-ass music at the Joe with something other than tunes you’d hear on an AM station at 0200 in Marquette

More from Crain’s Detroit Business

and, oh yeah, (4) fire John Hahn, Wing Communication Czar.  Try that one on for size why don’t ya?


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About Abel to Yzerman

Welcome to Abel to Yzerman, a Red Wing blog since 1977.  No other site on the internet has better-researched, fact-laden and better prepared discussions than A2Y.  Re-phrase: we do little research, find facts and stats highly overrated and claim little to no preparation.  There are 19 readers of A2Y. No more, no less. All of them, except maybe one, are juvenile in nature.  Reminding them of that in the comment section will only encourage them to prove that. Your suggestions and critiques are welcome: wphoulihan@gmail.com