Kukla's Korner

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Entries with the tag: sponsorships

NHL’s Lucractive Deal with Molson Coors in Jeopardy

From the AP via NHL.com:

The most lucrative sponsorship deal in NHL history is in doubt after an Ontario judge ruled in favor of Labatt’s claim that the league reneged on its agreement with the beer company.

The Ontario Superior Court ruled Friday in favor of Labatt’s, which claimed it already had a deal in place with the NHL before the league committed to a $375-million sponsorship agreement with archrival Molson Coors.

It was called “a monster deal” by NHL chief operating officer John Collins when it was unveiled in February.

continued…

Origins of this lawsuit are explained in more depth in this February 22, 2011 story in the Toronto Star.

Filed in: NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
  Tags: labatts, marketing, molson+coors, sponsorships

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