Kukla's Korner Hockey
Entries with the tag: nickelback
NEW YORK (April 20, 2012) – The National Hockey League (NHL) has formed a strategic promotional alliance with the chart-topping rock band Nickelback, the League and Nickelback announced today. As part of the partnership, the band will headline the 2012 NHL Awards™ - the League’s annual, post season awards show - with two performances, sponsored by Verizon, at the event on Wednesday, June 20 at the Encore Theater at Wynn Las Vegas. The 2012 NHL Awards will be televised live in the U.S. on NBC Sports Network and on CBC in Canada. The partnership also calls for the integration of Nickelback’s music into highlight reels during the upcoming Stanley Cup® Conference Finals and promotion of the NHL® on Nickelback’s digital and social media platforms.