Kukla's Korner

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Entries with the tag: microsoft

Stanley Cup Playoffs Scoring Big in Social Media

With the Vancouver Canucks and Boston Bruins set to face-off in the Stanley Cup Final on Wednesday, CBC’S HOCKEY NIGHT IN CANADA is interacting with and tracking fan response like never before—with some surprising results.

Through a unique partnership with Internet Explorer 9, Microsoft and CBCSports.ca has been using Hockey Night Pulse at hockeynightpulse.cbc.ca to track fan reaction on Twitter throughout every playoff series, while a partnership with GetGlue.com allows fans to “check in” to CBC’s HOCKEY NIGHT IN CANADA while they watch and chat with other fans.

Inspired by modern browser standards like those built into Internet Explorer 9, Microsoft’s Hockey Night Pulse allows users to track Twitter reaction to every goal, save and penalty in real time using HTML5. Looking back at the data collected gives a unique perspective on the playoffs.

To date, Hockey Night Pulse has crunched more than 1.2 million tweets on the playoffs. Some results:

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Filed in: NHL Teams, Boston Bruins, Vancouver Canucks, NHL Talk, NHL Playoff Talk, NHL Media, | KK Hockey | Permalink
  Tags: cbc, media, microsoft, playoffs, scf, twitter

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