Kukla's Korner Hockey
Entries with the tag: merchandising
From Sharon Linstedt at The Buffalo News,
“It was 90 degrees and everybody was talking about the Ice Bowl,” Corsi recalled about the rumors that starting swirling in July that the Buffalo Sabres would play the Pittsburgh Penguins outdoors in Ralph Wilson Stadium on New Year’s Day.
“And nobody was calling it the NHL Winter Classic, it was Ice Bowl, Ice Bowl, Ice Bowl,” he said.
When many hours of Internet research turned up no evidence that anyone, including the National Hockey League and the Buffalo Sabres, had registered “Ice Bowl” as a protected trademark, Corsi phoned his lawyer and filled out a federal trademark application.
from All Things Avs,
This info. is this: The money Foppa makes from playing hockey now is PEANUTS compared to what he’s raking in from the sales of Crocs in his native Sweden.
My source said that last year, Forsberg - through his business interest of companies he calls Pforce, and distibutes Crocs in Sweden - needed to sell about 38,000 pairs of the comfy plastic shoes to “break even” financially. And how many did he sell through just HALF the year?
Almost 700,000 pairs, he said. And guess how much Crocs sell for in Sweden? About $90 a pair. I don’t know Foppa’s total take on each sale, but it’s safe to say he’s making money in the multiple millions of dollars - or, in Sweden, the Krona - just from that alone.
The new NHL—Powered by Reebok store had its official grand opening today.
The grand opening of the first-ever NHL-themed store in New York brought thousands of fans to the new facility, as well as some hockey legends like Glenn Anderson, Bruce Driver, Ken Daneyko, Rick Middleton, Eric Cairns, Butch Goring, former referee Paul Stewart, and of course, the biggest star of them all, the Stanley Cup.
Photo gallery has some great shots here.
Since everyone reading these words is either reading them on this blog or via some rss feedreader, the audience here might be a bit biased in believing hockey fans are very tech-knowledgeable. But in this instance, your bias is absolutely correct—NHL hockey fans are indeed very well-wired.
From the Sports Business Journal on Monday, October 1 (sorry, no link. subscription only):
The NHL has long asserted that its fans are the most tech-savvy in sports. Exclusive data provided to Sports Business Journal by Scarborough Sports Marketing seems to support that belief. Twenty-four percent of NHL loyal fans live in households that own an HDTV and more than seventy percent have a broadband connection (cable or dsl) at home.
See the graph below.