Kukla's Korner Hockey
Entries with the tag: heidi androl
To their credit, the Los Angeles Kings have been willing to try unique marketing efforts in recent years, the hiring of Heidi Androl—originally of The Apprentice—probably being the most well-known.
Continuing that Heidi in Hollywood theme the Kings have enjoyed, the video below depicts Heidi in a new job as an apprentice assistant equipment manager for the team, which eventually gets her fired by Luc Robitaille.
From Tom Hoffarth at the LA Daily News,
On last season’s version of “The Apprentice: Los Angeles” reality show, Heidi Androl - aka “The Hottie” - made it all the way to the final six contestants before the inevitable: Donald Trump fired her.
A few months later, Luc Robitaille hired her. And the Kings, immersed in their own reality show disguised as the 2007-08 NHL season, may have trumped every local TV station in the process.
More than just an apprentice reporter for the team’s “Kings Vision” element to their official Web site, Androl has become part of a forward-thinking element to TV sportscasting, something that has forced other professional teams to reconsider how they get their message across directly to their fans. In turn, it will alter the big-picture thinking of local news organizations.
more… about both the success of Androl as well as the Kings publicity efforts this season.
Video below shows some of Androl’s work on a recent trip to Vancouver: