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Entries with the tag: emory university

‘Fan Equity’: Ottawa vs. Detroit

George’s recent post has turned me on to Emory University’s ranking of what they’ve called ‘social media equity’ among NHL fan-bases (Detroit was first – congratulations) and the broader work they’ve done on sports marketing statistics.

My Senators have not done well in these rankings.

Ottawa ranked 26th in the social media study, and was declared to be the ‘worst hockey city in Canada’ by the authors. This conclusion follows on the heels of an earlier study released by the same authors last week, which looked at ‘Fan Equity’. This study ranked Ottawa 28th out of 29 teams (Jets were excluded, due to their move) and had the following to say:

“This is just embarrassing for a Canadian team. Let us respond to the Ottawa fans right now. We don’t care that you sell out – read the description of the method.”

I’m not a statistician, but I do love a good argument – so I’m going to take them up on their offer and try to defend the Senators’ honor. I’m going to try to do this by comparing Ottawa with the team they’ve ranked 7th 14th (earlier mistake corrected) in ‘Fan Equity’, the Detroit Red Wings.

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Filed in: NHL Teams, Detroit Red Wings, Ottawa Senators, NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
  Tags: emory+university, sports+marketting

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