Kukla's Korner

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Entries with the tag: china

Translating the NHL into Chinese

From Doug Mittler via Yahoo! Sports,

Does hockey translate to a Chinese audience? The New York Islanders want to find out.

The job of expanding the hockey vocabulary belongs to Alex Peng and Justin Chang, a pair of New York-based broadcasters who are calling Islander home games in Mandarin. They currently can be heard by flipping the SAP button on Fox Sports Net and the MSG Network in New York. The ultimate goal is to spread it to an untapped Asian market.  [...]

Islanders owner Charles Wang, who was born in Shanghai, knows an untapped market when he sees it. The founder of Computer Associates has put a broadcasting structure in place as part of a long-range plan to sell hockey to a Chinese audience.

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Filed in: NHL Teams, New York Islanders, NHL Media, | KK Hockey | Permalink
  Tags: china, media

Preparing For China

from the New York Times,

Wednesday’s game was a sort of dress rehearsal for Peng and Chang, veteran sports broadcasters based in New York. But today, when the Islanders face Atlanta, viewers who press the S.A.P. button on their remote controls will be able to hear Peng and Chang describe the action on Fox Sports Net.

The broadcast Wednesday, the second such dress rehearsal for Peng and Chang, apparently went so well that the Islanders have decided to take the next step in telecasting games in Mandarin.

By the end of the season, the Islanders hope to have at least one of their games telecast in China.

read on

Filed in: NHL Teams, New York Islanders, | KK Hockey | Permalink
  Tags: china, new+york+islanders

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