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Entries with the tag: biosteel

The History Of BioSteel

from Darren Heitner at Forbes,

In 2005, the NHL — the league that BioSteel first cracked — implemented league-wide drug testing with its new collective bargaining agreement.  According to Celenza, “Before that, guys were taking everything under the sun.”

At that time, Matt Nichol was the Head Strength and Conditioning Coach for the Toronto Maple Leafs and basically the point of contact for anyone in the NHL looking for advice on nutrition.

“Following the new CBA, Matt then calls all the supplemental nutrition companies that are supplying the Leafs and says, ‘We have drug testing now.  Not only do I need your drug testing documentation but proof that what is on your label is in your product,’” Celenza recalled.  “Not one company could get back to him with any documentation.  He said, ‘My players’ reputation is on the line.  My reputation is on the line.  What do I do?’”

The Maple Leafs then suggested Nichol create his own product — and he did just that.  Over the years, Nichol tweaked the product based on responses from some of his athletes.  Together, Nichol and Celenza co-founded BioSteel, with Nichol and a team of scientists ultimately forming a safe supplement for professional and Olympic athletes.

Fast-forward to 2009, and a childhood buddy of Celenza’s — current Calgary Flames forward and alternate captain, Michael Cammalleri — began training with Nichol.  After numerous workout sessions that also involved consuming BioSteel product, Cammalleri was sold.  Much of the NHL followed thereafter.  Cammalleri finally found a steady and consistent source of energy in BioSteel, which includes no sugar, artificial flavors or preservatives in its products.

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Filed in: Hockey Related Stories, | KK Hockey | Permalink
  Tags: biosteel

Summertime and the living is easy

You’re a professional hockey player, it’s summer, and you have to stay in shape. What to do, what to do. As has been discussed on Kukla’s Korner over the past week, and on various other forums across the web, Carey Price has spent much of his off-season practicing his rodeo tricks, even competing in a cattle rustling event a few weeks ago. Quite the adventurous summer for the unsigned Mr. Price, especially when compared to the great Canadian traditions of lake-sitting, light swimming, barbecuing and beverage consumption – all wonderful activities to help beat the heat. This got me wondering what other Montreal Canadiens have been up to over the past few months - so I did a little digging.

First off, the neat stuff. PK Subban and Mike Cammalleri were part of a weeklong hockey camp for Biosteel, a performance energy drink Cammalleri has discussed as being a big part of his game. Subban and Cammalleri were featured in some videos that appeared via Twitter last week, discussing their strength training at length and, you guessed it, the importance of Biosteel. It may just be me, but the name Biosteel always reminds me of Power Sauce, the sole reason Homer Simpson was able to climb the Murderhorn (More on that here: Homer Climbs the Murderhorn.

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Filed in: | KK Hockey | Permalink
  Tags: biosteel, cammalleri, lapierre, off-season, power+sauce, subban, the+murderhurn, training

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