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Entries with the tag: adidas

Video- adidas And What If Hockey

PORTLAND, Ore. / NEW YORK, N.Y. (October 4, 2017) – Celebrating creativity in hockey and the start of the 2017-18 NHL season, adidas and the National Hockey League (NHL®) today unveiled a new campaign titled “What if Hockey…” Some athletes evoke emotions, some tap into imagination, some challenge the status quo, and with each opportunity to create, these athletes are changing the game.

In a new :30 spot featuring Connor McDavid of the Edmonton Oilers, Brent Burns of the San Jose Sharks, and Tyler Seguin of the Dallas Stars, adidas and the NHL celebrate the start to the 2017-18 NHL season through the lens of creativity. Highlighted by some of the sport’s most dynamic players in the game, the campaign showcases how embracing creativity can influence and redefine a sport by simply asking “What if…?”


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Concerned About Ads On The Adidas Sweaters?

from Luke Fox of Sportsnet,

The NHL announced a seven-year deal with Adidas to take over from Reebok and begin designing its uniforms. The partnership will take effect at the beginning of the 2017-18 season, and financial terms were not revealed.

The greatest assumption among fans is that the NHL will use the new contract as an excuse to splash advertising on your club’s sweater.

Here are eight things we learned from Tuesday’s announcement, made by NHL commissioner Gary Bettman, Adidas Group North America president Mark King, and NHLPA executive director Don Fehr.

The league hasn't even considered putting ads on NHL sweaters... yet

"We are not currently considering putting advertising on NHL jerseys," Bettman said, answering the biggest issue here. "The history, tradition and respect that goes with NHL sweaters is something we and Adidas are respectful of."

The commissioner said the assumption that the Adidas deal would open the door for ads on sweaters is false. It's not an inevitability that we'll see ads on jerseys, he said, and no discussions formal or informal have been had on that topic.


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NHL Partnership Announced With Adidas

NEW YORK / TORONTO (Sept. 15, 2015) – The National Hockey League (NHL®) and adidas today announced a seven-year partnership in which adidas will become the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting with the 2017-18 season. adidas Group-owned CCM will remain an official on-ice equipment supplier, delivering world-class product for NHL players, including sticks, skates, helmets, gloves and goaltending gear.

The National Hockey League Players’ Association (NHLPA), NHL and adidas today also announced a partnership for the 2016 World Cup of Hockey in which adidas becomes the exclusive outfitter of both authentic and replica jerseys for the eight-team tournament next September. The 2016 World Cup of Hockey will be played at the Air Canada Centre in Toronto from Sept. 17 to Oct. 1, 2016 and be comprised of eight teams – Team Canada, Team Czech Republic, Team Finland, Team Russia, Team Sweden, Team USA, Team Europe and Team North America. More than 150 NHL players will compete in a best-on-best international hockey championship. 

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Sweaters By Adidas

from Rick Westhead of TSN,

The National Hockey League appears poised for radical changes to its team jerseys in the wake of a deal that may pave the way for advertising on team uniforms.

Adidas has won a long-term deal to make uniforms for the 30 NHL teams, beginning in the 2016-17 season.

Adidas takes over from its corporate cousin Reebok, a sports brand owned by Adidas.

For Adidas, the NHL deal is a big, if curious, win. The company beat out rivals Under Armour and Bauer Hockey for the NHL jersey contract, three people familiar with the matter told TSN. The NHL’s deal with Reebok pays the league about $35 million per season, a source said. The new deal with Adidas will see the rights fee double, the source said.


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