Kukla's Korner Hockey
Since its debut almost a year ago, MasterCard Canada's "Zamboni" advertising campaign has captured the imagination and hearts of thousands of Canadians, and last month, two of the ads - Career and Closer to the Game - captured an International AME Gold World Medal for marketing and creative strategies in the Banks/Financial Services/Insurance category. "We wanted to tell a story that Canadians would be familiar with, but at the same time, put an unexpected, unique and of course - Priceless - twist to it," said Tammy Scott, Vice President, Brand Marketing, MasterCard Canada. "Winning an AME Gold World Medal is terrific validation of our ability to creatively tell a story backed by recognition from the best marketers around the world. We're very proud to be seen as leader in creative and strategic marketing."
from Damien Cox at ESPN,
Soon, the Tigers won't be a smoke screen for the Red Wings, who went on a four-game western road trip last week and returned having scored just six goals, including three in their final three outings, all defeats. For more than a decade, the Wings have been one of the classiest squads in the league with a lineup that more often than not played gorgeous, puck-controlling hockey and featured dominant stars with magical talents. ...But beyond the points, there's a greater sense that the swagger has been lost in Detroit, that this is no longer a franchise that begins games with a one-goal lead just because the opposition knows it doesn't have the same talent quotient as the Red Wings.more
By Alanah Downie This week I thought I'd do something a bit different from the regular "On the Hockey Blogs" feature. Here is a collection of quotes by bloggers from this past week, primarily chosen for their amusements. I would encourage you to follow the links as well -- there's always more where that came from.
Little did I know what blogging at NHL.com would bring!
from the Edmonton Sun,
Moreau, who dislocated his right shoulder in the final minute of Saturday's 3-1 win over the Detroit Red Wings, met with team doctors yesterday and the news wasn't good. Indications are Moreau will need surgery to repair the damage. "It looks that way," Moreau said, asked if he's looking at a worst-case scenario. "We're not going to be able to repair it to get to the point where I need to be through rehab. "Surgery is a definite option right now and it's probably the most realistic one."more
from the Toronto Star,
Your 14-year-old, December-born son has a gifted set of hands and a wrist-shot that gives opposing goalies nightmares. But, despite his larger-than-average parents, he hasn't hit his growth spurt yet and is dwarfed by some of the behemoths he plays against. He keeps getting cut from elite teams because coaches say, "He's too small." The scenario is far from theoretical. A new study shows that kids born later in the year are more likely to be filtered out of hockey at a young age, even though they will end up being as big and strong as the players who have birthdays earlier in the year. That latter fact is critical, because it suggests potential full-size stars of the future are skating out of hockey while still young and growing.read on
from the Edmonton Sun,
Laraque can read the writing on the wall in both official languages: As more and more teams eliminate the enforcer position from their payrolls, more and more players who fight for a living are now fighting to stay in the league. "I think they are becoming extinct," the 29-year-old said of his colleagues in the policeman's union. "I feel lucky that I've been in the league for nine years because in the next couple of years there won't be any. "I feel bad for the up and coming tough guys in the league who won't have a job. I can see in the future that there won't be any more."more
from the Daily News,
He said what? This thought immediately came to mind after Halifax Mooseheads forward Garrett Peters took a powerful shot at the home-town fans following the team's dramatic 3-2 victory over the St. John's Fog Devils on Saturday night at the Metro Centre. "I want to know why the fans were cheering at the end, because we didn't win it for them - we won it for ourselves," the 19-year-old Peters told The Daily News after fans directed boos at the team in the second period. "We were playing our best game of the season, and they booed us."continued
from the AP via the Beaver County Times,
If Staal stays, the Penguins might have to pay him and Malkin major money as restricted free agents in 2009, a year after also doing so with Crosby. They also might have trouble matching qualifying offers to all three and remaining under the salary cap. Previously, the Penguins felt they could spread out the contracts of the first-round picks over at least three seasons. If the Penguins send Staal back to his junior team in Peterborough, Ontario, he can't rejoin them or be sent to the minors until that team's season is over. If they keep him, and his progress levels off, the Penguins will have unnecessarily used up one season of the seven he can play before becoming a free agent and disrupted their own financial timetable.read on
from George Johnson of the Calgary Herald via Canada.com,
They're in such desperate need of a little cutting-edge, feel-good publicity that there's been unsubstantiated talk down at the rink of someone in the organization flying to Africa and adopting a Malawi baby. "It's been a difficult few days since we got back,'' acknowledged left-winger Alex Tanguay. "I know it's early in the season, but there's starting to be a sense of desperation. You can feel a sense of urgency. And that's good.continued
About Kukla's Korner Hockey
Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.
Email Paul anytime at email@example.com