Kukla's Korner Hockey
by Paul on 10/24/06 at 01:36 PM ET
Since its debut almost a year ago, MasterCard Canada's "Zamboni" advertising campaign has captured the imagination and hearts of thousands of Canadians, and last month, two of the ads - Career and Closer to the Game - captured an International AME Gold World Medal for marketing and creative strategies in the Banks/Financial Services/Insurance category.
"We wanted to tell a story that Canadians would be familiar with, but at the same time, put an unexpected, unique and of course - Priceless - twist to it," said Tammy Scott, Vice President, Brand Marketing, MasterCard Canada. "Winning an AME Gold World Medal is terrific validation of our ability to creatively tell a story backed by recognition from the best marketers around the world. We're very proud to be seen as leader in creative and strategic marketing."
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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