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Zamboni Commercial Takes The Gold

Since its debut almost a year ago, MasterCard Canada's "Zamboni" advertising campaign has captured the imagination and hearts of thousands of Canadians, and last month, two of the ads - Career and Closer to the Game - captured an International AME Gold World Medal for marketing and creative strategies in the Banks/Financial Services/Insurance category. "We wanted to tell a story that Canadians would be familiar with, but at the same time, put an unexpected, unique and of course - Priceless - twist to it," said Tammy Scott, Vice President, Brand Marketing, MasterCard Canada. "Winning an AME Gold World Medal is terrific validation of our ability to creatively tell a story backed by recognition from the best marketers around the world. We're very proud to be seen as leader in creative and strategic marketing."

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com