from Wayne Scanlan of the Ottawa Citizen,

No one envies Aimee Deziel.

It can’t be easy to be assigned the task of marketing a raging tire fire.

Yet, the first step toward putting a positive spin on the unprecedented malfunction that has been the 2018 off-season of the Ottawa Senators is to have a marketing person in place.

The Senators took that step this week, announcing Deziel as the new chief marketing officer, the first occupant of that title since Peter O’Leary, who was let go as part of an executive bloodletting inside the Senators offices two years ago.

Since that time, there have been a lot of unfilled vacancies in the front office.

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