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Wrong Message

from the Chicago Sun-Times,
Nobody ever mistook professional hockey for anything but the brutal, bloody, fast-paced melee on ice that it is. And perhaps fans of the sport -- or at least what's left of it after that unfortunate year in which the National Hockey League was inactive -- aren't the most civilized. But -- we ask you -- does that mean hockey devotees have to be marketed to as if they were morons? The NHL handed Mother/New York the task and challenge of developing new television commercials to announce the start of the 2006-2007 professional hockey season and presumably whip up some excitement and anticipation among fans. "Game On!" the campaign tag line, certainly, doesn't do much to whet the appetite.
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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com


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