Kukla's Korner Hockey
by Paul on 10/11/06 at 11:08 AM ET
Nobody ever mistook professional hockey for anything but the brutal, bloody, fast-paced melee on ice that it is. And perhaps fans of the sport -- or at least what's left of it after that unfortunate year in which the National Hockey League was inactive -- aren't the most civilized. But -- we ask you -- does that mean hockey devotees have to be marketed to as if they were morons? The NHL handed Mother/New York the task and challenge of developing new television commercials to announce the start of the 2006-2007 professional hockey season and presumably whip up some excitement and anticipation among fans. "Game On!" the campaign tag line, certainly, doesn't do much to whet the appetite.read on
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