Kukla's Korner Hockey
by Paul on 09/21/07 at 04:03 PM ET
The NHL and the New York Post have hired the New York office of Young & Rubicam to handle creative assignments on their respective brands, the agency said today. For the NHL, the WPP shop, with its Toronto office, is producing a campaign that will include TV spots, print, digital marketing and cinema ads.
The bulk of the work will break around the start of the league’s season on Oct. 3.
Does this mean Larry Brooks will be the new NHL spokesperson?
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