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Working Together

via AdWeek,

The NHL and the New York Post have hired the New York office of Young & Rubicam to handle creative assignments on their respective brands, the agency said today. For the NHL, the WPP shop, with its Toronto office, is producing a campaign that will include TV spots, print, digital marketing and cinema ads.

The bulk of the work will break around the start of the league’s season on Oct. 3.

Does this mean Larry Brooks will be the new NHL spokesperson?

Filed in: NHL Media, | KK Hockey | Permalink
 

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com