Kukla's Korner Hockey
by Paul on 03/05/07 at 02:44 PM ET
from Tripp Mickle of Sports Business Journal (paid sub.),
During his 11 years with the NHL Players’ Association, Ken Kim can’t recall a time when the union visited all 30 NHL teams to meet with club executives. But that has begun to change over the last three months.
Kim, the union’s senior director of business, and Devin Smith, its director of club marketing, have traveled to 22 of the 30 NHL clubs to discuss ways teams can get players more involved local promotions and marketing programs. They’ll meet with the final eight teams over the next few weeks.
“Just having these meetings is coming a long way for us,” Kim said.
The meetings are unprecedented in the sports industry, where relationships between unions and leagues are often contentious. To date, none of the other major sports unions have traveled to each team during the course of a year to discuss marketing players.
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