Kukla's Korner Hockey
by Paul on 09/26/05 at 05:47 PM ET
The NHL is trying, in a myriad of ways, to change that undeniable fact. The league office understood from the day it canceled last season — the first time a major North American sport lost its entire season to a labor dispute — that there would have to be a serious outreach program to potential customers to put the product back on the radar of the average sports fan. Partially taking for granted the loyalty of the hockey junkie, the NHL tailored much of its welcome-back initiative to embrace those that have nothing more than a passing interest in the sport; believing that the lockout-induced clean slate could provide the perfect opportunity to woo a whole new fan base to supplement the diehards whom welcomed the NHL's return unconditionally.
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