Kukla's Korner Hockey
by Paul on 11/20/08 at 12:13 PM ET
from Carly Weeks of the Globe and Mail,
In order to cast their net to a wider audience, an increasing number of fantasy sports companies have started offering simpler games that can appeal to a more mainstream audience - one that doesn’t have the statistics of every player and team in a league memorized.
The changes have helped attract a growing female fan base, who now represent up to 25 per cent of the North American fantasy sports industry, according to some estimates.
“It’s all in fun,” said Jeffrey Thomas, president of the U.S.-based Fantasy Sports Trade Association. “Some [women] will do it to say ‘Hey, I can beat you,’ and it’s fun, and it’s fun competition and it’s fun interaction.”
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