Kukla's Korner Hockey
by Paul on 04/03/09 at 11:05 PM ET
from Bruce Constantineau of the Vancouver Sun,
When the Vancouver Canucks clinched a coveted playoff spot this week, they assured themselves of at least two home playoff dates and a seven-figure boost to the team’s bottom line.
At a time when the global recession has forced some NHL teams to cut ticket prices and absorb millions of dollars of losses, the Canucks suddenly hear that joyful sound of money….
A 200-per-cent ticket-price increase would generate more than $3.4 million in revenues for each Stanley Cup final home game in Vancouver — a whopping $2.3-million boost over regular season games. Ka-Ching!
The profit numbers don’t even include other income sources that would kick in on a long playoff run — like corporate advertising and sponsorship deals and merchandise sales that will surely skyrocket in this NHL-championship-starved market.
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