Kukla's Korner Hockey
by Paul on 05/28/12 at 10:43 AM ET
from Damien Cox of Ths Spin at the Toronto Star,
Then there’s the big one, the Stanley Cup, although the NHL hype machine is going to have to go into overdrive to make this one into a big attraction. The games will decide whether folks will be drawn into the best-of-seven series between Los Angeles and New Jersey; on its own, this one just isn’t that sexy. The NHL ceded ground in the continental sports conversation on the weekend to baseball, the endless NBA playoffs and the Indy 500, while north of the border cyclist Ryder Hesjedal stole all the biggest headlines.
Getting that attention back is going to be heavy lifting for the NHL.
Newark and downtown L.A. are almost movie studios, like false fronts in old westerns, when it comes to hockey. The game isn’t native to either location, and what they’ve been trying to sell with mixed success in SoCal for the past 45 years since Jack Kent Cooke brought hockey to the region still hasn’t taken permanent roots in New Jersey, where a shift from burbs of East Rutherford to the hardscrabble streets of Newark has yet to produce a positive change in attendance or interest.
Indeed, it’s at least theoretically possible the Devils might win the Cup next month and then soon after declare bankruptcy. We shall see.
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