Kukla's Korner Hockey
by Paul on 01/02/11 at 04:22 PM ET
from Greg Wyshynski of PuckDaddy,
According to Sports Media Watch, the 2011 NHL Winter Classic delivered a ratings win for NBC in the coveted adults 18-49 demographic for the Washington Capitals vs. Pittsburgh Penguins in the soggy Steel City, which was rescheduled from the afternoon to 8 p.m. due to weather conditions.
NBC averaged a 1.8 rating among adults 18-49 and 4.56 million viewers in primetime Saturday night (8-11 PM), according to preliminary fast-affiliate data. The network won the night among the Big Four broadcast networks in the demo, edging second-place FOX (1.6). The network finished third for the night in viewership, behind CBS (6.14 mil), and FOX (4.77 mil).
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