Kukla's Korner Hockey
by Paul on 11/17/10 at 01:20 PM ET
DETROIT, Nov. 17, 2010 /PRNewswire/—The Detroit Red Wings announced today they have signed an agreement with Amway. The multi-platform deal provides Amway with the exclusive rights to placing its logo on the official Red Wings practice jersey as well as dasher board signage during Wings home games. The practice jersey is worn by Red Wings players during all practices and morning skates, both home and away, throughout the entire regular season and playoffs.
The Amway logo patch will appear on the upper right front of the Wings practice jerseys beginning with Wednesday’s (11/17) morning skate. Reebok’s logo will remain on the upper left of the jersey front. The partnership is one of just four jersey sponsorships currently active in the National Hockey League, joining Calgary, Vancouver and Chicago.
“When the National Hockey League created the opportunity for the practice jersey sponsorship, Amway emerged as an ideal partner for the Red Wings,” said Steve Violetta, the Red Wings senior vice president of business affairs. “As a Michigan-based company that is an active sponsor in several sports, we are very pleased with this alliance and look forward to an exciting future with our new partner.”
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