The Wings' PR arm doesn't just blow off its paying customers; it stiff-arms the media as well. The Red Wings and Islanders are the only teams in the NHL that don't release their media guides to the NHL's media, their press releases are sparse, the team's inaccessable.
"Headshots," which look suspiciously like "first day of school" pictures, are important as they add faces to the names that newspapers or websites write about. They're seen as simple, easy-to-provide references that should be made available by, at the latest, the beginning of the season.
The Wings don't buy into the concept of having "courtesy" for anyone, whether you buy a ticket, watch games on TV, buy team merchandise, or write about the team, and that attitude's symbolized in the "when we feel like it" approach it takes to making these beauties available:
Contain your excitement! Here’re the products of at least 90 minutes’ worth of work!
Why make a big deal out of a few pictures? This is the best visual impact I can give you as to the Wings’ policies…because the Wings don’t really make anything available to the general public.
They’ve graced us with headshots after only one month, so, the timetables involved, I’m guessing that the Wings’ official website will be redesigned sometime before 2013.