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Will The Winter Classic Turn Casual Fans Into Avid Fans?

from Steve Keating of Reuters at WHTC,

The National Hockey kicked of 2014 with the biggest hockey bash ever on Wednesday, firing the opening salvo in a 'shock-and-awe' campaign designed to turn casual fans into avid ones.

An announced record hockey crowd of 105,491 braved brutal conditions to fill massive Michigan Stadium for the NHL's outdoor Winter Classic as the Toronto Maple Leafs clinched a 3-2 shootout win over the Detroit Red Wings.

Over the next three months the NHL will play outdoor games from Los Angeles to New York featuring iconic franchises in historic settings in an unprecedented push to claim more ground in an escalating battle for a larger slice of the North American sporting landscape.

Emboldened by a new 12-year $5.2 billion Canadian television rights deal, labor peace and increasing talk of expansion, a bullish NHL commissioner Gary Bettman has embarked on what one sport marketing expert described as a campaign of "shock-and-awe".

continued

In my opinion, one of the most unexpected tweets of the day.

 

Filed in: NHL Teams, Detroit Red Wings, Toronto Maple Leafs, NHL Talk, | KK Hockey | Permalink
  Tags: winter+classic+2014

Comments

Chet's avatar

two major things i didn’t like:

1) the actual camera coverage for this game was awful, bordering on unwatchable most of the game due to the distance;

2) at least on my provider, uVerse, the game was coded for 3 hours in length. i DVR’ed it and missed everything after about the 48:00 mark of regulation. not sure who’s at fault for that, but to allow it is just idiotic.

Posted by Chet from twitter: thegansen on 01/01/14 at 08:11 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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