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Watching The First Round

NEW YORK (April 30, 2012) – The 2012 Stanley Cup Playoffs have benefited from the new broadcast format making every game available to a national audience in the U.S. for the first time. More than 60 million individual viewers tuned in for all or part of the first round on national and regional sports network telecasts. In the United States alone, more than 39 million individuals watched all or part of the first round either on NBC, NBC Sports Network, CNBC, NHL Network or an RSN, and 21.2 million watched across Canada on CBC, TSN, TSN2, RDS, RDS2 and RDSI.

“Having every game nationally broadcast is allowing our fans to get engaged with the story lines from the very beginning,” said NHL Chief Operating Officer John Collins.  “With so many great match-ups, one-goal games, overtimes and the unpredictability that comes with the Stanley Cup Playoffs, fans are showing up in record numbers across multiple platforms. It shows us there is more room for growth as we make it easier for both avid and casual fans to follow the Stanley Cup Playoffs.”

NHL.com also showed impressive gains in traffic for the first round of the playoffs. The site attracted a record 15 million unique visitors, an increase of 11 percent over last year’s Conference Quarterfinals and averaged 1.8M U.V.s per day, up 13 percent year-over-year.  NHL.com page views (13 percent), visits (23 percent) and video starts (29 percent) also were up significantly. 

Fans logged on through their mobile phones in record numbers as well, with mobile web page views up 46 percent for the first round. Average daily mobile app visits were up a remarkable 105 percent compared to the regular season, demonstrating the significance of Stanley Cup Playoffs content available through hand-held devices.

The Top 5 Most-Watched Games from the 2012 Conference Quarterfinals:
*Total gross viewership US National, US RSN, and Canada National

1.      Boston @ Washington           Game 6     April 22
2.      Washington @ Boston           Game 7     April 25
3.      Pittsburgh @ Philadelphia           Game 3     April 15
4.      Ottawa @ New York Rangers     Game 7     April 26
5.      Los Angeles @ Vancouver           Game 5     April 17

Source: Nielsen Media Research US / BBM Canada / Omniture. All TV data is Live Plus Same Day and is based on a six minute qualifier. 

Filed in: NHL Talk, NHL Business of Hockey, NHL Media, Hockey Broadcasting, | KK Hockey | Permalink



Paul did they have numbers for those combined Canada, US top five games? I have always felt they should give combined numbers and individual national numbers for viewers.

Posted by timbits on 04/30/12 at 11:50 PM ET

Paul's avatar

Timbits, they did not supply that informations.

Maybe Puck the Media may have what you are looking for.

Posted by Paul from Motown Area on 05/01/12 at 12:36 AM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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