Kukla's Korner Hockey
by Paul on 11/10/07 at 10:34 AM ET
from Ed Sherman at the Chicago Tribune,
You have to hand it to the Blackhawks. Considering marketing never has been their strong suit, they’re getting a ton of mileage out of airing Sunday’s home game against the Red Wings on Comcast SportsNet.
The Hawks could register twice, perhaps even three times the number of viewers they have for road games for Sunday’s game. The team’s road games are averaging a 0.4 rating on CSN this season (one local ratings point is worth 34,550 homes).
CSN likely would be happy with a rating between 1.0 and 1.5 Sunday, and would do cartwheels over a 2.0. Much of it could hinge on the Bears. The best-case scenario would be for their game against Oakland to end at 6 p.m., allowing fans to switch their channels quickly to catch the opening face-off. A long Bears game that goes into overtime will put a dent in the ratings.
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