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Watching Game 5 On NBC

NEW YORK – June 7, 2010—Last night’s Stanley Cup Final posted the best overnight rating for a non-overtime Game 5 in eight years. The game generated a 4.0 overnight rating and 7 share, the best for a non-OT Game 5 since 2002 (4.5 on ABC, Carolina-Detroit). 

Game 5 featured Chicago defeating Philadelphia, 7-4, with the largest winning margin of the series. The 4.0 overnight is up 54 percent vs. last year’s Game 5 (2.6) between the then-defending Stanley Cup champion Detroit Red Wings and the Pittsburgh Penguins, featuring Sidney Crosby. In 2008, Detroit and Pittsburgh played a three-overtime Game 5, which generated a 4.3 overnight rating.

Best Non-OT Game 5s Since 2002
2010 Chi-Phi 4.0
2003 Ana-NJ 3.5
2006 Car-Edm 2.9
2009 Det-Pit 2.6
2007 Ana-Ott 2.4

Last night’s game peaked at a 4.7/7 in the 9:30-10 p.m. ET half-hour. Chicago led all markets with a 26.0 rating and 41 share. Philadelphia followed with a 19.7 rating and 28 share. It was the highest rating for each local market so far.

Top 10 Markets
1. Chicago 26.0/41
2. Philadelphia 19.7/28
3. Buffalo 10.6/15
4. Pittsburgh 5.8/9
5. Detroit 4.2/6
6. Las Vegas 3.9/6
7. Minneapolis 3.8/7
8. Fort Myers 3.7/6
9. Milwaukee 3.6/6
T10. Denver 3.3/6
T10. Columbus 3.3/5
T10. West Palm 3.3/5

Filed in: NHL Teams, Chicago Blackhawks, Philadelphia Flyers, NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
  Tags: nbc



Paul, great numbers again for the NHL.  Any chance you know what the NBA ratings were for game 2 of their finals last night?

Posted by dash_pinched on 06/07/10 at 03:22 PM ET


Paul, nevermind I found the following:

The Celtics’ series-tying win earned the highest preliminary rating for Game 2 of an NBA finals since 2004.

Boston’s 103-94 victory Sunday night on ABC drew a 10.9 overnight rating. That’s up 10 percent from the 9.9 for last year’s Magic-Lakers Game 2.

I still think the NHL numbers are quite impressive, considering they essentially were going head-to-head with the Celtics - Lakers game.

Posted by dash_pinched on 06/07/10 at 03:36 PM ET

YzermanZetterberg's avatar

Don’t know if anyone else saw it, but I saw a short report this a.m. (not sure if it was CNN or ESPN News) that said—paraphrasing—“Forget the NBA Finals, the real hot ticket right now is the Stanley Cup Finals.” They were talking about tickets for Game 5 going for $2,400 per seat and showed footage of Michael Jordan and his daughter watching the game at United Center in Blackhawks jerseys. Obviously, it’s totally based on the Chicago connection, but it’s still pretty awesome PR to have the man recognized as the basketball icon choosing hockey over basketball.

Posted by YzermanZetterberg on 06/07/10 at 04:05 PM ET

Leo_Racicot's avatar

Without the Blackhawks playing last night, that NHL-NBA tilt would’ve been a debacle.  Hell, even MJ was at the Hawks game.

Personally, I’m not reading to heavily into these numbers unless the NHL has a grand plan to assist Chicago with getting back into the finals for the next decade. 

They’d be foolish to believe that any other team out of the Campbell Conference would get numbers remotely close to this in the seasons to come.  Imagine the Kings playing last night?  That would’ve been a disaster in the ratings departement.

Posted by Leo_Racicot on 06/07/10 at 04:07 PM ET

Nathan's avatar

Yeah these numbers don’t mean much. Had the Bulls or 76ers been in the NBA Finals, the NHL ratings may have been embarrassing.

And these stats are cherry picked to make them look good… since 2002, no Cup Final has come anywhere near having two media markets the size of Chicago and Philly in it, so it would actually be scary for the league if this series weren’t pulling higher ratings than other Cup Final series since ‘02.

Posted by Nathan from the scoresheet! on 06/07/10 at 04:22 PM ET

Chris from NOHS's avatar

Don’t be a downer Nathan!

Posted by Chris from NOHS from Columbus, OH/Grand Rapids, MI on 06/07/10 at 04:31 PM ET

Nathan's avatar

Don’t be a downer Nathan!

Posted by Chris from NOHS from the Ohio State University on 06/07/10 at 02:31 PM ET

Yeah, sorry about that. smile

Just trying to inject some reality into what are most certainly Bettman (or his office) framed numbers.

I do think there are some great numbers… they just aren’t focusing on them.

In the top 10 they listed, it’s great news to see that “hockey markets” in Buffalo, Pittsburgh, Detroit, and Minnesota are showing good ratings despite the fact most of these viewers don’t have a direct rooting interest.

The strong ratings in Pittsburgh show that even just a few years of success is all it takes to vault a town from low interest in the NHL to high interest, and most importantly, general interest in the league, not just the hometown team. And don’t get your panties in a bunch Pens fans… that’s not an insult. Once upon a time nobody cared about professional hockey in Detroit either, then Ilitch gave away some cars and Yzerman scored 60 goals and things changed… we’ve been there too.

Any how about decent ratings in non-traditional markets?

It must be a little discouraging to the NHL that Las Vegas is outdoing other west coast markets that actually have hockey teams, but that also has to be encouraging considering the likelihood of expansion or relocation to LV in the near future.

And the fact that two communities in Florida pulled decent ratings indicates that while two teams is probably still overkill for Florida, certainly a stable, Yzerman-led franchise could flourish with even moderate success.

And with a lot the MSM rumblings about whether or not hockey would survive in Ohio with the BJs regressing this season… well perhaps the Columbus market tuning into the final is a good indication that they can weather the storm and still have a good hockey fan base.

Posted by Nathan from the scoresheet! on 06/07/10 at 06:30 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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