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Watching The Stanley Cup Playoffs

STAMFORD, Conn. – April 24, 2018 – NBC Sports’ coverage of the 2018 Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

Total Audience Delivery (TAD) for 39 games across NBC, NBCSN, CNBC, Golf Channel, USA Network, NBCSports.com, and the NBC Sports app has averaged 751,000 viewers. It is the best average viewership through 12 days since 2014 (786,000 viewers), is up 1% from last year (743,000), and up 6% vs. 2016 (710,000). The household rating for the playoffs on television through five days is a 0.44.

First Round coverage of six telecasts on NBC, which concluded this past weekend, averaged a TAD of 1.905 million viewers, the best since 2015 (1.921 million), and up 15% vs. 2017 (1.653). NBC averaged a 1.13 household rating, up 13% vs. last year (1.00).

Sunday afternoon’s Game 6 between Pittsburgh and Philadelphia on NBC is the most-watched game of the playoffs to date, averaging a TAD of 2.383 million viewers, the best afternoon First Round game in four years, and up 37% vs. the comparable game last year (Ott-Bos). TV-only viewership peaked with 3.132 million viewers from 5:30-5:45 pm ET.

NBCSN is averaging a TAD of 668,000 viewers for 20 games through 12 days, the best since 2012 (691,000 viewers) and up 9% vs. last year (596,000). 

Also of note, primetime coverage of Toronto-Boston on NBC on Saturday night tied for No. 1 among the big four networks in Adults 18-49 with a 0.6 rating in the demo. Overall, the game averaged a TAD of nearly two million viewers (1.919 million).

Through the first 13 days of the 2018 Stanley Cup Playoffs (41 games), including last night’s two Game 6 matchups, live streaming coverage has set records for uniques (1.2 million; up 56%), total live minutes (165 million; up 23%), and Average Minute Audience (22,800 viewers; up 35%).

Following are the Top 10 local markets through the first 12 days of the 2018 Stanley Cup Playoffs:

1 Pittsburgh 2.50
2 Buffalo 2.02
3 Nashville 1.63
4 Boston 1.16
5 Providence 1.02
6 Tampa 0.96
7 Columbus, OH 0.95
t8 Ft. Myers 0.90
t8 Wash, DC 0.90
10 Denver 0.89

Filed in: NHL Teams, NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
  Tags: nbc+sports+group


Down River Dan's avatar

Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years…...

Oh for Sure…it’s the best! I mean between games on NBCSN, CNBC, USA, Lifetime, We tv., The Oprah channel, and of course, NHL Network, I get complete uninterrupted coverage of every minute of every game brought to me by the absolute best hockey brodcasters in the greater NY/NJ area.

Don’t get me wrong, NBC is no Sports Channel America when it comes to hockey coverage, but it’s pretty darn good.

sick  shut eye

Posted by Down River Dan on 04/24/18 at 02:58 PM ET

shazam88's avatar

^ hey, you forgot the one game on Golf Channel

Posted by shazam88 from SoCal on 04/24/18 at 03:27 PM ET


Man, people complain that they can’t get the games they want, and now they’re complaining that there are too many games?

Some people will never be satisfied.

Posted by CharDeeMacDennis on 04/24/18 at 04:12 PM ET

NHLJeff's avatar

Agreed, CharDee! Who cares what channel the games are on as long as it’s one you can access? It’s been fantastic being able to get every single playoff game the last few years.

Posted by NHLJeff from Denver on 04/24/18 at 04:34 PM ET

Down River Dan's avatar

I travel extensively in my job. I have yet to stay in a hotel that carries the NHL Network. So, when they schedule two games on NBCSN, and when the early game goes into , Surprise.?!?...O.T… the only alternative to watch the late game is the NHL Network….that is a problem. Brodcasting all the games isn’t the issue, channel placement is the problem.

Posted by Down River Dan on 04/24/18 at 04:39 PM ET

NHLJeff's avatar

I travel a lot as well and agree about the difficulty in finding the channels at hotels. Fortunately I can usually stream the games via the NBC site or app (or NHL app during regular season). It’s infuriating though that NHL Network isn’t available to stream.

Posted by NHLJeff from Denver on 04/24/18 at 04:56 PM ET

Primis's avatar

Hey, remember that deal the NHL did with Hulu for the playoffs?

My wife got an email from Hulu boasting that they had every NHL playoff game available live to users of Hulu Live.

We have Hulu Live.

What Hulu neglects to mention is that in a ton of markets, the local NBC affiliate is not available.  Including ours.  This was an ENORMOUS problem during the Winter Olympics, when Hulu claimed the same “total coverage” but we couldn’t see anything that was on just normal NBC.

Guess who also doesn’t carry NHL Network?  Hulu Live.

Needless to say, I’ve been unimpressed so far.

Posted by Primis on 04/24/18 at 05:13 PM ET

Paul's avatar

Add YouTube TV to the list of of no NHL.TV.

They have MLB.TV but you know, the NHL fans are the most technological advanced fan base, why would they want to stream?

Posted by Paul from Motown Area on 04/24/18 at 05:16 PM ET

bigfrog's avatar

I watch CBC whenever they carry the playoff games. At least they don’t gush all over Cindy like NBC does. mad

Posted by bigfrog on 04/24/18 at 08:14 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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