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Watching The Stanley Cup Final

STAMFORD, Conn. – June 5, 2018 – Despite last night’s Game 4 blowout, in which the Washington Capitals defeated the Vegas Golden Knights 6-2 at Capital One Arena in Washington, D.C., the 2018 Stanley Cup Final is averaging a Total Audience Delivery (TAD) of 4.443 million viewers through the first four games across NBC, NBCSN, NBCSports.com, and the NBC Sports app, making it the most-watched Final in three years, according to Fast National data by the Nielsen Company and streaming data by Adobe Analytics.

Capitals-Golden Knights is up 5% vs. last year’s Nashville-Pittsburgh Stanley Cup Final (4.232 million), and up 30% vs. the first four games of the 2016 SCF between San Jose and Pittsburgh (3.414 million).

The Capitals hold a 3-1 series lead and are one victory away from winning the first Stanley Cup in team history. Game 5 between the Capitals and Golden Knights is set for Thursday night from T-Mobile Arena in Las Vegas, Nevada, at 8 p.m. ET on NBC. Pre-game coverage begins at 6 p.m. ET on NBCSN. 

Through 82 games, the entire 2018 Stanley Cup Playoffs are averaging a TAD of 1.374 million viewers across NBC, NBCSN, CNBC, USA Network, Golf Channel, NBCSports.com, and the NBC Sports app, and continue to be the most-watched NHL post-season in 21 years.

Last night’s Game 4 – which featured the Capitals leading the Golden Knights 3-0 after the first period and 4-0 after the second – averaged a TAD of 5.161 million viewers. TV-only viewership on NBC peaked at 5.426 million viewers from 9:30-9:45 p.m. ET. Digitally, the game delivered 274,000 uniques, up +26% vs. last year’s Game 4; 17.4 million live minutes, up +8%; and an Average Minute Audience of 100,200 viewers, up +22%. 

Washington, D.C., delivered a 22.9 local rating, the highest rated Capitals game ever on the networks of NBC in the market, topping last Monday’s Stanley Cup Final Game 1 (16.0). For the first time this series, Washington, D.C., led all markets in viewership. Las Vegas’ 20.5 local rating stands as its second-highest for a Golden Knights game ever in the market, behind only last week’s Game 1 (28.1).

Following are the ratings for the Top 10 markets for last night’s Stanley Cup Final Game 4 on NBC:

Rank Metered Market Rating
1 Washington D.C. 22.90
2 Las Vegas 20.48
3 Baltimore 12.39
4 Richmond 10.54
5 Buffalo 8.88
6 Pittsburgh 6.92
7 Minneapolis 6.53
8 Denver 5.13
9 St. Louis 4.60
10 Nashville 4.50

Filed in: NHL Teams, Washington Capitals, NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
  Tags: nbc+sports+group, vegas+golden+knights


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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com


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