Kukla's Korner

Kukla's Korner Hockey

Watching The Stanley Cup Final

from Rob Wile of Business Insider,

Tipoff's at 9 tonight for Game 6 of the NBA Finals.

Meanwhile, Boston took a 2-1 lead last night in the Stanley Cup Final.

Who's been watching the games? Mapping data group ESRI has the answer.

The firm has developed developed software called the Tapestry™ Segmentation system that classifies US residential neighborhoods into 65 unique market segments based on socioeconomic and demographic characteristics.

One of their models tracks likely basketball and hockey viewership.

continued with maps...


Filed in: NHL Teams, Boston Bruins, Chicago Blackhawks, NHL Media, Hockey Broadcasting, | KK Hockey | Permalink


SYF's avatar

Heh.  For Vegas, they’re freakishly optimistic…and so very myopic.

Posted by SYF from A tall cool pint of Guinness on 06/18/13 at 04:36 PM ET

SYF's avatar

BTW, there’s not even a color code for “Average.”

Posted by SYF from A tall cool pint of Guinness on 06/18/13 at 04:37 PM ET


It’s not a very good map. The company who built this model states that the only reliable viewership for the Stanley Cup is college students (Dorms to Diplomas, they call it). But how can large swatches of blue (above average) be simply college towns? It makes no sense. Besides, their red dots block out metropolitan areas so we can’t see what’s their viewership rating.

Posted by Frosty on 06/18/13 at 10:58 PM ET

shazam88's avatar

Wyoming - Utah in the house.


Posted by shazam88 from SoCal on 06/18/13 at 11:02 PM ET

Add a Comment

Please limit embedded image or media size to 575 pixels wide.

Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.

Captchas bug you? Join KK or log in and you won't have to bother.


Notify me of follow-up comments?


Most Recent Blog Posts

About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com