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Watching The NBC Sports Group

STAMFORD, Conn. – April 22, 2014 – On the strength of a new playoff format that has emphasized divisional rivalries in the first round, NBC Sports Group’s coverage of the first five days of the 2014 Stanley Cup Playoffs has generated significant viewership and consumption increases for its coverage across NBC, NBCSN, CNBC and NBC Sports Live Extra, the live streaming product for NBC Sports Group.

Interest in this year’s postseason has been bolstered by:

  • Six two-goal comebacks so far this postseason, just two fewer than the total of eight for the entire 2013 playoffs.
  • Twelve one-goal games;
  • The Boston Bruins and Detroit Red Wings meeting in the postseason for the first time since 1957;
  • The New York Rangers and Philadelphia Flyers matching up in the playoffs for the first time in 17 years;
  • The Chicago Blackhawks and St. Louis Blues meeting for the first time in 12 years

Following are viewership highlights through the first five days of the playoffs (April 16-20):

CABLE COVERAGE

NBCSN is averaging 621,000 viewers (10 games), up 61% vs. 2013 (386,000 for 10 games). In its third year of televising Stanley Cup Playoff games, CNBC is averaging 295,000 viewers (four games), its best ever through five days and up 25% vs. 2013 (236,000 for seven games).

Overall cable coverage (NBCSN and CNBC), which is blacked out in the home markets during the first round, is averaging 521,000 viewers (14 games), up 63% compared to the first five days of the 2013 Stanley Cup Playoffs (320,000 for 17 games).

With 850,000 viewers, Saturday’s Columbus-Pittsburgh Game 2 ranks as NBCSN’s most-watched game in the first week of the playoffs on record. The contest peaked at 1.2 million viewers from 10:15-10:30 p.m. ET.

NBC COVERAGE

NBC aired three 2014 Stanley Cup Playoff games this past weekend, however, final viewership figures are only available for Saturday’s matchup. Game 2 of the Blackhawks-Blues (3-6:30 p.m. ET, OT) averaged 1.855 million viewers, up 52% from the comparable game in 2013 (NYR-Was, 1.217 viewers, 5/4/13).

Overnight ratings for Sunday’s playoff doubleheader were both up vs. the comparable games in 2013. In the early contest, Game 2 of Flyers-Rangers (12-3 p.m. ET) delivered a 1.6 overnight, up 14% vs. Penguins-Islanders Game 3 (1.4, 5/5/13). In the late window (3-6 p.m. ET), Red Wings-Bruins Game 2 produced a 1.8 rating in the metered markets, up 20% vs. Blackhawks-Wild Game 3 (1.5, 5/5/13).

LIVE STREAMING

Through the first five days, NBC Sports Live Extra’s live streaming coverage of the 2014 Stanley Cup Playoffs has delivered 18.8 million minutes, 206,000 unique viewers, 508,000 visits and 1.22 million live starts. Those figures are up 532% (2.98 million minutes), 482% (36,000 uniques), 469% (89,000 visits), and 739% (145,000 live starts), respectively, vs. the first five days of the 2013 Stanley Cup Playoffs.

Games are averaging 1.11 million minutes consumed, 26,000 unique viewers, 30,000 visits and 72,000 live starts in 2014. Game 1 of Blackhawks-Blues, which went into triple overtime, has generated the most consumption with 2.7 million minutes.

All games airing on NBCSN and CNBC were streamed via “TV Everywhere,” the media industry’s effort to make quality content available to authenticated customers both in and out of the home and on multiple platforms.

Following are the top five games in minutes consumed (*Required authentication):

April 17

Game 1

Blackhawks-Blues

2.70 million*

April 19

Game 2

Blackhawks-Blues

2.40 million

April 20

Game 2

Red Wings-Bruins

1.85 million

April 20

Game 2

Flyers-Rangers

1.57 million

April 19

Game 2

Blue Jackets-Penguins

1.54 million*

Filed in: NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
  Tags: nbc+sports+group

Comments

SnLO's avatar

I notice the title states “watching” there is no mention of “muting” which I expect is a fairly large number too

Posted by SnLO from beyond the M-1 on 04/22/14 at 01:51 PM ET

Avatar

Exactly. Doc still sucks - his b’day segment reminds me of my days lost to Cap’n Kangaroo. They really should use Strades as the #1 team.

Posted by spiketoo on 04/22/14 at 02:02 PM ET

Itrusteddrrahmani's avatar

Posted by spiketoo on 04/22/14 at 03:02 PM ET

I think Doc is good, it’s just that Pierre and Edzo are awful. But when Doc did games for New Jersey with Chico Resch, it was pretty awesome. IMO at least.

Posted by Itrusteddrrahmani from Nyc by way of A2 on 04/22/14 at 03:49 PM ET

Avatar

If you don’t have cable (like me), the NHL is keeping you from watching the playoffs in order to maintain comcasts monopoly. I pay for the centre ice package every year to avoid the cable company and its notoriously bad service (ranked the worst customer service multiple years running except when comcast paid its employees to fraudulently pose as customers to skew the surveys!)  F**k comcast and NBC and hell the NHL for making it impossible to watch the playoffs without being comcasts b**ch. Monopolies suck!  Not to mention that the NBC announcers are a pathetic joke and incredibly biased to certain teams.

Posted by Bay Area Wings fan on 04/22/14 at 04:09 PM ET

Red Winger's avatar

Doc can call a good game. It’s his superlatives that get in the way much of the time.

Posted by Red Winger from Sault Ste Marie on 04/22/14 at 04:21 PM ET

SYF's avatar

C64’s favorite moment of the 2013 NBC coverage of the Stanley Cup Playoffs.

Posted by SYF from Alana Blanchard's Bikinis and Surfboards on 04/22/14 at 05:05 PM ET

Avatar

Really? IMHO Strades can call games why Dick and Pepe are discussing what great players came from the Univ of Vermont and what a great rink they have. Sometimes I wonder if these guys know their mikes are hot - sounds like 2 old guys sitting in a bar.

Pepe ‘what a trooper this guy is. Played his youth at Pile High and then his juniors for the MooseScrotum Ballbusters. He passed on the Univ of Maine. I had sex with a lobster once in Maine…’

Dick ‘I know the coach at Maine Pepe - great guy. And I called a couple of games with that lobster…’

Posted by spiketoo on 04/22/14 at 08:27 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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