The TAD of 2.968 million viewers for yesterday’s game is the best for an NHL regular-season game since the 2015 NHL Winter Classic (3.481 million), which featured the Blackhawks against the Washington Capitals from Nationals Park in Washington, D.C. The 2019 Winter Classic is also up 20% vs. last year’s game between the New York Rangers and Buffalo Sabres from Citi Field in New York City (2.483 million). The TV-only telecast drew a 1.63 HH rating, up 15% from last year’s game (1.42).

Digitally, Bruins-Blackhawks set Winter Classic records for all major metrics, including uniques (75,963), total minutes (4.7 million), and Average Minute Audience (22,454 viewers), with those figures being up 38%, 51%, and 45%, respectively, vs. the 2018 game.

Locally, Boston delivered a 7.9 rating, best in the nation and the third-best rating ever for the market for a regular-season NHL game on NBC. Following are the Top 10 local market ratings for the 2019 NHL Winter Classic: