from PAULSEN of Sports Media Watch,
The 2016-17 NHL regular season averaged 467,000 viewers across NBC and NBCSN, down 7% from last year (503K) and down 5% from 2015 (503K). That does not include streaming, which boosted the average to 475,000 — down 6% from last year (505K).
Coverage on the NBC broadcast network averaged 1.2 million viewers over 15 games, down 20% from 11 windows last year (1.5M) and down 16% from 13 two years ago (1.5M). It was the least-watched NHL season on a broadcast network in at least seven years and probably further back.
NBC finished its season with 665,000 for Capitals-Bruins last Saturday, down 52% from Penguins-Flyers last year (1.4M) but up 5% from regional action in 2015 (634K). Ratings also fell 47% year-over-year (from .85 to. 45). All 12 indoor NHL games on NBC this season failed to crack a 1.0 rating, compared to six of eight last year.
On NBCSN, regular season games averaged 336,000 viewers — down 11% from last year (378K), down 4% from two years ago (349K) and the smallest average since 2011-12 (332K).
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