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Watching Hockey Day In America

STAMFORD, Conn. – Feb. 24, 2016 – NBC Sports Group’s Hockey Day In America tripleheader this past Sunday, Feb. 21 – highlighted by the NHL Stadium Series matchup between the Chicago Blackhawks and Minnesota Wild from TCF Bank Stadium in Minneapolis, Minn. – averaged more than 1.2 million viewers across NBC and NBCSN, up 21% vs. NBC Sports Group’s 2015 Hockey Day In America coverage (992,000), according to data provided by The Nielsen Company.

Hockey Day In America capped a week of NHL coverage that featured the two most-watched NHL games on NBCSN since opening night, putting NBCSN on pace to have its most-watched NHL regular season ever.

NBC SPORTS GROUP’S HOCKEY DAY IN AMERICA TRIPLEHEADER VIEWERSHIP IS UP 21% VS. 2015

NBC’s presentation of the Blackhawks-Wild NHL Stadium Series game (3:32-6:20 p.m. ET), in which Minnesota defeated Chicago 6-1, delivered a 1.13 HH rating and averaged 1.86 million viewers to become the second-most watched Hockey Day In America game ever (PIT-CHI, 2/20/11; 1.89 million), excluding regionalized coverage.

NBCSN’s Sunday Night Hockey matchup featuring the Detroit Red Wings and New York Rangers (7:01-9:51 p.m. ET), in which New York earned a 1-0 overtime win, produced a 0.42 HH rating and averaged 694,000 viewers to become the network’s most-watched Hockey Day In America telecast.

NBC Sports Group’s Hockey Day In America tripleheader began with a matchup between the Pittsburgh Penguins and Buffalo Sabres (12:38-3:17 p.m. ET), as more than 1 million viewers watched Pittsburgh defeat Buffalo 4-3. The game delivered a 0.71 HH rating, and overall, the tripleheader on NBC and NBCSN produced a 0.75 HH rating.

Buffalo led all local markets during NBC Sports Group’s Hockey Day In America coverage with a 10.1 HH rating for Penguins-Sabres. Minneapolis delivered a 9.4 HH rating for Blackhawks-Wild to rank as the highest-rated regular-season game ever on NBC in the market.

NBCSN ON PACE FOR MOST-WATCHED NHL REGULAR SEASON EVER WITH STRONG VIEWERSHIP FOR WEDNESDAY NIGHT RIVALRY AND SUNDAY NIGHT HOCKEY

Through 61 games, NBCSN is on pace to have its most-watched NHL regular season ever, averaging 361,000 viewers, up 8% vs. 2015 viewership (335,000; 61 games), along with a 0.22 HH rating. NBCSN’s increased NHL viewership has been driven by its Wednesday Night Rivalry and Sunday Night Hockey telecasts.

  • Through 16 games, Wednesday Night Rivalry has averaged 573,000 viewers, up 10% vs. the 2014-15 Wednesday Night Rivalry average through the same date last year (523,000; 19 games);
  • Last week’s Blackhawks-Rangers Wednesday Night Rivalry game on Feb. 17 was the most-watched game on NBCSN (769,000 viewers) since the two teams met on opening night this season;
  • Through four games this year, Sunday Night Hockey has averaged 557,000 viewers, up 72% vs. Sunday Night Hockey through the same date last year (324,000; seven games);
  • Flyers-Rangers on Sunday Night Hockey on Feb. 14 averaged 738,000 viewers to rank as NBCSN’s second-most watched Sunday Night Hockey game ever and its most-watched Sunday night game in three years (MTL-BOS, 3/3/13; 813,000).

Hockey Day In America celebrates the roots of hockey in the United States. Throughout Sunday’s tripleheader, NBC Sports Group showcased the sport’s influence and impact in America through a series of features, including segments on Auston Matthews, who is projected to be a contender for the first selection in the 2016 NHL Draft; U.S. Army veteran and Minneapolis native Andrew Qualy, who founded the Minnesota Wounded Warriors Adult Hockey League; and Bob Chase, who is in his 63rd season as the play-by-play voice of the ECHL’s Fort Wayne Komets, and served as the inspiration for Doc Emrick to become a play-by-play announcer. Click here to view all of NBC Sports Group’s Hockey Day In America features.

Filed in: NHL Teams, NHL Media, , | KK Hockey | Permalink
  Tags: nbc

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com

 

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