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Watching Day One Of The Stanley Cup Playoffs On NBC Sports

STAMFORD, Conn. – Aug. 12, 2020 – On the strength of yesterday’s Columbus-Tampa Bay five-overtime thriller, the first day of the 2020 Stanley Cup Playoffs is NBC Sports’ most-watched first day of the playoffs on record, according to Nielsen and digital data from Adobe Analytics.

Yesterday’s NBCSN coverage of two First Round Game 1s averaged a Total Audience Delivery (TAD) of 689,000 viewers, surpassing all other Stanley Cup Playoff first days on record and up 33% vs. last year’s coverage of four games across NBCSN/USA Network (519,000 viewers). This is the first time the Stanley Cup Playoffs have started in August.

In the first game (3:00-9:25 p.m. ET), the Lightning defeated the Blue Jackets 3-2 in the second-longest game of the modern era. In the late game (10:36 p.m. – 1:13 a.m. ET), the Vegas Golden Knights defeated the Chicago Blackhawks 4-1.

Following are more viewership highlights from the first day of the 2020 Stanley Cup Playoffs:

  • The 5OT Columbus-Tampa Bay game, which began at 3 p.m. ET and concluded roughly 6.5 hours later, averaged a TAD of 755,000 viewers, making it NBC Sports’ third-most watched first-day game on record.
  • For the overtime portion of the game from 5:45-9:25 p.m. ET, Columbus-Tampa Bay averaged 957,000 viewers and later peaked at 1.847 million viewers for its conclusion (9:15-9:25 p.m. ET).
  • During the primetime portion of the game (7:30-9:25 p.m. ET), Columbus-Tampa Bay averaged 1.265 million TV-only viewers. By comparison, last year’s comparable Pittsburgh-New York Islanders First Round Game 1 -- which went to overtime -- averaged a TAD of 758,000 viewers from 7:29-10:48 p.m. ET.
  • NBCSN ranked as the most-watched cable sports network during the game in total viewers and the key P18-49 and P25-54 demographics.
  • In the late game, Chicago-Vegas averaged a TAD of 526,000 viewers, up 23% vs. last year’s comparable Vegas-San Jose First Round Game 1 (428,000 viewers).
  • Digitally, yesterday was the most-streamed first day of a Stanley Cup Playoffs to date, with both games combining to average an Average Minute Audience (AMA) of 43,500 viewers, up 72% vs. 2019 (25,200 viewers).

Filed in: NHL Teams, NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
 

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com