Kukla's Korner

Kukla's Korner Hockey

Wake Up Martha Burk

"The woman is dressed provocatively, and when she asks the player if he's ready, it's a double-entendre in my view. She's in the ad as a groomer, a sex object." Martha Burk should have seen the first cut of the 'My NHL' commercial. Keith Tkachuk took the place of the NHL gladiator, and when asked if he is ready, they quickly cut to the next scene and Keith and the provocatively dressed woman are seated at a Dunkin Donuts. The NHL Marketeers really blew it though. As Erin Hicks points out in the Ottawa Sun, the commercial should have gone like this:
Carol Alt: "Ready?" Alexei Yashin: "That depends ... am I in the final year of my contract?"

more from the Ottawa Sun article…

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com