PORTLAND, Ore. / NEW YORK, N.Y. (October 4, 2017) – Celebrating creativity in hockey and the start of the 2017-18 NHL season, adidas and the National Hockey League (NHL®) today unveiled a new campaign titled “What if Hockey…” Some athletes evoke emotions, some tap into imagination, some challenge the status quo, and with each opportunity to create, these athletes are changing the game.
In a new :30 spot featuring Connor McDavid of the Edmonton Oilers, Brent Burns of the San Jose Sharks, and Tyler Seguin of the Dallas Stars, adidas and the NHL celebrate the start to the 2017-18 NHL season through the lens of creativity. Highlighted by some of the sport’s most dynamic players in the game, the campaign showcases how embracing creativity can influence and redefine a sport by simply asking “What if…?”
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