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Video- The King Of Hockey Too?

via Budweiser Canada marketing firm,

Just a few weeks ago, Budweiser made the dreams of two unsuspecting beer league hockey teams come true by giving them the thrill of playing just like professionals.

On December 21st 2011, Les Amigos and The Toronto Generals were ready to play their weekly hockey game when Budweiser transformed a regularly scheduled match into an epic high-energy spectacle complete with screaming fans, play-by-play announcers, and even a Budweiser-branded Zamboni! 
The catch? This epic moment was captured on film and will be featured as Budweiser’s Canadian Super Bowl XLVI commercial .

We are pleased to share with you, these awe inspiring 2 minutes that turned the childhood dreams of 30 men into full blown reality. Re-live the nostalgia alongside Canadians across the country this Super Bowl Sunday, when this ad airs nationally on February 5th.

Budweiser Canada official YouTube page.


Filed in: Hockey Related Stories, | KK Hockey | Permalink


SYF's avatar

Okay, I wasn’t expecting anything but I got a bit kerflempt.

Posted by SYF from Twerkin' with Anastasia Ashley on 02/02/12 at 04:48 PM ET

w2j2's avatar

Only in Canada could that dream come true!
Well Done!

Posted by w2j2 on 02/02/12 at 10:25 PM ET


Looked like a lot of fun for the teams. Good on Bud for that idea!

Posted by timbits on 02/03/12 at 01:56 AM ET

Jeff  OKWingnut's avatar

Brilliant idea, and brilliantly implemented.

That is what hockey should be about, guys playing because they love the game.

But the thrill for those guys playing for a packed house, priceless.

Well done, Budweiser, very well done.

Posted by Jeff OKWingnut from Quest for 12 on 02/03/12 at 10:59 PM ET

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com