Kukla's Korner Hockey
by Paul on 05/26/07 at 10:05 AM ET
via MutliChannel News,
Other sports are skating on thinner ice. Viewership of the National Hockey League playoffs on Comcast’s Versus network is flat compared to last year. And TNT and ESPN are reporting double-digit dips in viewership of the National Basketball Association playoffs.
Versus’ 0.2 household rating for NHL playoff ratings through May 25 is even compared to its inaugural season of hockey coverage, according to network president Gavin Harvey. The network’s conference finals coverage however, posted a 17% increase to a 0.7 from a 0.6.
He said the network has benefited from several competitive playoff series featuring a number of big market teams, including all three New York City-area teams and the upstate Buffalo Sabres.
He also pointed to the increased awareness of Versus’ NHL coverage, which includes regular-season, playoff and two Stanley Cup finals telecasts. “Clearly we have more awareness as the home of hockey than we had last year,” he said.
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