Kukla's Korner Hockey
by Paul on 04/25/07 at 10:18 AM ET
from the Mercury News,
Versus snagged Games1 and 4 of the Sharks-Red Wings series as exclusive telecasts. For a healthy portion of Bay Area viewers - tens of thousands, based on first-round ratings - it’s a tune-out, turn-off moment.
A Versus representative said 71 percent of the Bay Area gets the network. Yes, at the only time of year the NHL truly sells itself, its TV contract eliminates much of the potential audience.
Who knows how many of those people would actually watch a game, but here’s one stark example: Game3 of the first-round series, on Fox Sports Net Bay Area, drew a 2.5 local rating (60,000 households). Game5, a 2.5 rating. Game4, on Versus, a 1.3, or 31,000 households.
Versus has the entire conference finals and first two games of the Stanley Cup finals. So if the Sharks advance, tens of thousands of interested viewers could miss the very best of the product.
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