Kukla's Korner Hockey
by Paul on 08/01/11 at 11:05 AM ET
from Bob Fernandez of the Philadelphia Inquirer,
NBCUniversal is expected to announce Monday that it is renaming Versus, Comcast’s ratings-challenged 24-hour sports channel, as the NBC Sports Network in January 2012. Versus has had major operations at the Comcast Center in Philadelphia but is now under the control of NBC Sports in New York.
The goal of the Versus name change - and other changes expected to be announced in the coming months - is to make the sports channel more popular with fans so that Comcast can charge higher per-subscriber fees for it.
As part of the overhaul, NBC says the cable channel’s broadcasting style and presentation will parallel that of NBC Sports’ by emphasizing storytelling and profiles of athletes.
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