Kukla's Korner Hockey
by Paul on 10/05/09 at 03:08 PM ET
from Greg of PuckDaddy,
Yet this dispute lingers on, and one can’t help but sense DirecTV winning a war of attrition. It’s suffered PR backlash from college football, MMA and hockey fans in the last several weeks. It’s been the target of national ads and an open letter on NHL.com urging fans to take action. Now, Versus is sending drones to canvass arenas like the network’s running fro state delegate.
DirecTV has acted unprofessionally and hypocritically in this dispute, but Versus is working PR channels extremely hard and not getting that much traction. Whatever losses DirecTV is taking in subscribers, it wasn’t enough to get into serious talks before the NHL season started; so what will it take?
And how much longer are hockey fans going to have to suffer through this?
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